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Human Resources & People Operations Has Completely Changed…
People have options now, technology has opened endless ways to make money and you do not even need a traditional job anymore to make a living.
And the people who are going to go back to work at their careers, will be looking at their place of employment differently. The job requirement that moved to the top of the list is… job security. The labor shortage has not gone away, it has just been delayed.
In a time of massive change like this, standing still is the worse course of action.
The Timing for This Book is Now
“Human Code of Hiring” DNA of Recruitment Marketing
Human Code of Hiring : DNA of Recruitment Marketing
Every company has this “Thing” … There are three items that top talent is looking for in a job that you need to address in your career messaging. The thing that every company has is a Human Code…
Your companies Human Code is what makes up your company’s authentic employer brand and career messaging, so it is appealing to your ideal candidate. A company’s human code is unique to that company, just like DNA is unique to every person.
There are three items that top talent is looking for in a job that you need to address in your employer brand and career messaging. Read the Human Code of Hiring, you will learn how to discover your companies human code.
Using the Human Code of Hiring helps employees to achieve professional as well as personal goals, leading to better job satisfaction.
New Business Process
Un-Learn Old to Re-Learn the New
Recruitment Marketing Campaign
Molecules That Make Up The DNA Hiring System
What position do you want to take in the marketplace, what do you want to be known for as an employer. The reason we start with your employer branding is because you will get the biggest return for your effort. It will increase the pool of qualified candidates, you can hire. And save your company money at every stage of the hiring process.
Importance of Employer Branding
In the competitive job market, it is important to have a good employer branding. Employer branding is the term used to describe your company from a employee point of view. It’s your companies’ repetition as an employer. Here are the top reasons to have an employer brand research done by LinkedIn . Companies with great employer brands receive 50% more qualified applicants and see a 50% reduction in cost-per-hire, according to LinkedIn research.
- 75% of canidates research about your company’s reputation and employer branding before apply for the job
- 69% of canidates would NOT accept a job in a company with a bad reputation even if they wouldn’t have a job.
- Save money on recruitment
- Lower your cost per hire, according to LinkedIn, companies that invest in employer branding experience a 50% cost-per-hire reduction
- Lowers employee turnover, according to LinkedIn, companies that invest in employer branding experience a 28% decrease in staff turnover.
- Positive employer branding can attract 46% of full-time US workers without any pay increase.
- 40% of passive candidates would be willing to quit the job they have and move to a new one without a pay increase if an organization had a positive employer brand.
- 38% of professionals between 18 to 34 years old are willing to accept a reduction in pay to work in a company with a positive employer brand
What Are the dangers of ignoring your employer branding?
50% or half of the talent pool would not work for a company with a bad reputation even with a pay raise.
The Goal is to package your employer brand and career messaging so it will be consumed on any devise in a strategic fashion all over the internet. We want to position your employer brand with credibility and using your career message to attract people who will excel in your company and at the same time, not be attractive to the candidates who will not be a good fit at your company.
What if I got you back a couple of months of your teams work time? What if I got you back a couple of weeks of your recruitment teams work time? What if, we got you years back of your recruitment teams work time? Would that allow you to hire better people to grow your business more. Would that allow you to offer a better work life to you team? Allowing them to focus on high value work. Would that allow you to be a smarter and more strategic player in your industry?
What is Recruitment Marketing
Importance of Recruitment Marketing
Recruitment Marketing is using marketing in recruitment without being sales-ee. It is the process of attracting qualified canidates to your company and using marketing principles to expose them to your career messaging. Recruitment marketing has become a necessary skill to attract top talent in competitive job markets.
Just like marketing is important to attracting customers, recruitment marketing is important in attracting top talent to hire. The main goal of recruitment marketing is to attract qualified canidates that will be a good fit in your company and will excel at the job. It is made up of a little bit of art and a lot of strategy.
Companies that can master these new recruitment marketing best practices will have a distinct advantage over their competitors. Just like the companies that have mastered the art of attracting customers. That is why it is the top trend in talent acquisition
The next generation of recruitment technology will leverage data, AI and automation without neglecting the human element to make strong connection that a relationship can be built on. Successful companies will communicate to their candidate’s humanity while leveraging next generation technology.
With the long-term strategy of building a talent pool of skilled qualified candidates. That you can tap into for future employees. A private talent pool of skilled people who are exposed to your human code messaging. That already know, like, and trust your company.
That is the human code of hiring strategy and the five elements that make up the DNA hiring system.
And most importantly, how you can hire the employees your company needs now or provide the additional employees needed to grow your company in the future.
The book shows you how to take your mission statement and company values. What you know and what you’ve experienced in business and package it in a way that builds your authentic employer brand and career massage, so you are attractive to your ideal candidate.
And if you already have your employer brand message created, we can use that… You are just going to be ahead of the game.
And then finally, how do you use technology to amplify your employer brand and career message. To get out there in an even bigger way. Positioning your employer brand, with credibility.
The book also teaches, how do you succeed in your industry. You know, not just how to find your companies career message and get it out there, but how do you really build a distinct, powerful employer brand that attracts the type of people who will excel in your company…
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